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l'entreprise :\u003Cbr>\u003Cbr>\u003C/div>\u003Cul>\u003Cli>Pour la \u003Cstrong>marque employeur\u003C/strong>, ils servent à renforcer l'identification à la marque et le sentiment d'appartenance.\u003C/li>\u003Cli>Au \u003Cstrong>niveau local\u003C/strong>, ils accompagnent la visibilité de la marque dans leurs actions de sponsoring : tee-shirts respirants pour les salariés qui participent à des courses, porte-clés mousqueton en guise de lot pour des tournois...\u003C/li>\u003Cli>Pour \u003Cstrong>soutenir le travail de la force commerciale sur le terrain\u003C/strong> : c'est le cadeau attendu, « \u003Cem>réclamé même\u003C/em> », à la fin du rendez-vous. C'est également un outil d'animation, à adapter en fonction des cibles visées : distributeurs, installateurs; bailleurs et syndics.\u003C/li>\u003C/ul>\u003Cdiv>\u003Cbr>Bref, pour Claire, les objets et textiles personnalisés sont des instruments de visibilité à court, moyen et long terme, avec un impact lors des événements, en agence ou à domicile.\u003Cbr>\u003Cbr>\u003Cbr>\u003Cstrong>Quelques exemples concrets d'utilisation :\u003C/strong>\u003Cbr>\u003Cbr>\u003C/div>\u003Cul>\u003Cli>« \u003Cem>Pour notre réunion partenaires, qui s’adresse à nos installateurs partenaires, soit une centaine de personnes, nous leur développons un kit lié à la thématique de l’événement, et ils y tiennent.\u003C/em> »\u003C/li>\u003C/ul>\u003Cdiv>\u003Cbr>\u003C/div>\u003Cul>\u003Cli>« \u003Cem>Nous développons également des cadeaux de fin d'année, pour remercier et fidéliser, avec des goodies que le commercial vient lui-même déposer : c'est l'occasion pour lui d'échanger sur les prochains projets.\u003C/em> »\u003C/li>\u003C/ul>\u003Cdiv>\u003Cbr>\u003C/div>\u003Cul>\u003Cli>« \u003Cem>À l’occasion des 25 ans de Cogelec, nous avions organisé un jeu-concours dans toute la France, chez nos distributeurs lors de notre « tournée des 25 ans » : il y avait des jeux à gratter avec des lots à gagner, du briquet personnalisé jusqu'au sac à dos imperméable\u003C/em>. »\u003C/li>\u003C/ul>\u003Cdiv>\u003Cbr>\u003Cbr>Bien sûr, \u003Cstrong>le goodies \u003C/strong>\u003Cstrong>\u003Cem>« n'est plus un gadget\u003C/em>\u003C/strong>\u003Cem> : il est essentiel que le cadeau ait une véritable utilité, même si, du fait de notre métier, nous restons sur de grands classiques. Pour autant, ces classiques sont revisités avec succès : c'est le cas, par exemple, de notre carnet avec la couverture ajourée.\u003C/em> »\u003Cbr>\u003Cbr>Ce qui fidélise Claire à Lise, de chez Génicado ? « \u003Cstrong>\u003Cem>Un relationnel de qualité, des échanges réguliers et bien organisés, une réelle compréhension des besoins de Cogelec\u003C/em>\u003C/strong>\u003Cem> — le tout dans le cadre d'une politique tarifaire maîtrisée. \u003C/em>\u003Cstrong>\u003Cem>Une relation de confiance\u003C/em>\u003C/strong>\u003Cem> qui fait la différence. \u003C/em>»\u003Cbr>\u003Cbr>* COGELEC est un fabricant français en interphonie et contrôle d’accès sans fil\u003Cbr>\u003Cbr>\u003C/div>","cogelec",[],{"INSPI_COGELEC":1465},{"options":1466,"price":1467,"tier_prices":1468},[],"0.00",[],[1470],{"id":1471,"code":1472,"name":948,"slug":949},28,"inspiration",{"multi-techniques":1474},{"name":1475,"code":1476,"value":1477},"Multi techniques","multi-techniques",true,[],1777369514566]