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L'entreprise collabore depuis de nombreuses années avec Génicado, dans le cadre d'une \u003Cstrong>relation qui s'est maintenue et renforcée au fil du temps\u003C/strong>.\u003Cbr>\u003Cbr>Pour Pierre Delalande, cette fidélité repose avant tout sur \u003Cem>« une bonne entente autour des enjeux de communication de la marque »\u003C/em>. Un lien entretenu notamment par Camille Deveau chez Génicado, mais aussi par la \u003Cstrong>qualité des produits, des services et de la relation humaine\u003C/strong> : un ensemble qui contribue à l'équilibre et à la pérennité de cette collaboration.\u003Cbr>\u003Cbr>\u003Cstrong>Provoquer le coup de cœur\u003C/strong>\u003Cbr>\u003Cbr>Pour Pierre Delalande, la \u003Cstrong>dimension cadeau est essentielle\u003C/strong> dans le choix d'un objet publicitaire :\u003Cbr>\u003Cbr>\u003Cem>« Le but est de provoquer un coup de cœur mémorable, du petit goodies jusqu'au beau cadeau. »\u003C/em>\u003Cbr>\u003Cbr>À la fin de l'année 2025, Périmètre a par exemple distribué des sets de couverts Akinod aux manches personnalisés lors de salons professionnels du bâtiment, mais également auprès de ses collaborateurs.\u003Cbr>\u003Cbr>Autre temps fort : le Péritour de septembre, un séminaire commercial organisé chaque année dans une région différente. À cette occasion, l'entreprise a offert des foutas, des sacs polochons, des pissettes, des bracelets et des casquettes : une gamme pensée comme une véritable collection, pour renforcer à la fois l'esprit d'équipe et la marque employeur.\u003Cbr>\u003Cbr>\u003Cem>« Nous avons bien conscience que, pour que cela plaise, \u003C/em>\u003Cstrong>\u003Cem>chaque cadeau et sa personnalisation doivent correspondre aux tendances du moment\u003C/em>\u003C/strong>\u003Cem>. »\u003C/em>\u003Cbr>\u003Cbr>\u003Cstrong>Marquer son territoire\u003C/strong>\u003Cbr>\u003Cbr>Au-delà de sa dimension cadeau, le goodies permet également à Périmètre de \u003Cem>« marquer son territoire »\u003C/em>, en valorisant sa marque et son métier.\u003Cbr>\u003Cbr>\u003Cem>« C'est le petit plus qui peut faire la différence ».\u003C/em>\u003Cbr>\u003Cbr>L'objet publicitaire s'inscrit ainsi pleinement dans la stratégie de marque et la stratégie commerciale de l'entreprise. Pierre cite notamment le « CLAC Sun », un pare-soleil pour voiture dont le nom fait un clin d'œil au klaxon : un produit qui n'est peut-être pas le plus glamour, mais qui se révèle particulièrement utile.\u003Cbr>\u003Cbr>\u003Cstrong>Un binôme qui anticipe\u003C/strong>\u003Cbr>\u003Cbr>La collaboration entre la direction générale de Périmètre, Pierre Delalande et Camille Deveau fonctionne efficacement. Les difficultés sont rares et, lorsqu'elles surviennent, elles sont rapidement résolues.\u003Cbr>\u003Cbr>La création occupe également une place importante pour Périmètre. \u003Cstrong>Camille comprend les idées et les demandes formulées par l'entreprise, avant de les travailler avec le studio créatif de Génicado\u003C/strong>.\u003Cbr>\u003Cbr>\u003Cem>« Camille est force de proposition, anticipe nos besoins et maîtrise nos contraintes. 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