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Une relation de proximité, portée par l’écoute, la réactivité et le contact humain.\u003C/strong>\u003Cbr>\u003Cbr>Lorsque Laurence a commencé à travailler au Télégramme, Génicado collaborait déjà avec le service communication. Une relation inscrite dans la durée, en cohérence avec la politique du Télégramme, qui a toujours eu à cœur de favoriser les partenaires locaux. Avec son agence au Rheu, près de Rennes, et son siège à Nantes*, Génicado répondait pleinement à ce critère.\u003Cbr>\u003Cbr>Laurence se dit aujourd’hui ravie de cette collaboration : « \u003Cem>Tout se passe super bien, nous avons de bons rapports avec Caroline (responsable de l’agence Génicado). C’est cash et sans ambiguïté. Elle nous apporte une grande réactivité, essentielle car nous travaillons souvent sur des événements ou des partenariats pour lesquels nous avons besoin de réponses rapides, notamment pour avoir de la visibilité en termes de délais et de budgets\u003C/em>. »\u003Cbr>\u003Cbr>Au-delà de la réactivité, c’est surtout la \u003Cstrong>qualité de la relation qui fait la différence\u003C/strong>. Ce que Laurence apprécie le plus dans cette collaboration, c’est « \u003Cem>le contact humain, dans un monde digitalisé\u003C/em> ». Une proximité qui facilite les échanges, rend les projets plus fluides et permet d’avancer concrètement, même lorsque les délais sont courts.\u003Cbr>\u003Cbr>De ces échanges naissent des goodies aux couleurs du Télégramme, pensés pour répondre à différents objectifs de communication.\u003Cbr>\u003Cbr>« \u003Cem>Les disques de stationnement personnalisés, par exemple, sont des objets utiles, accessibles et très visibles dans l’espace public, notamment sur les voitures en stationnement. Les équipes travaillent également sur des éventails pour l’été, un support pratique et saisonnier, parfaitement adapté aux événements et aux opérations de visibilité \u003C/em>».\u003Cbr>\u003Cbr>Mais les produits dérivés ne servent pas uniquement à toucher le public au sens large. Certains objets sont spécifiquement destinés au Club des abonnés. Leur rôle est alors différent : « \u003Cem>ils contribuent à animer la communauté, à renforcer le lien avec les abonnés et à leur offrir une attention plus personnalisée\u003C/em> ». Dans ce cadre,\u003Cstrong> les goodies deviennent de véritables cadeaux\u003C/strong>, toujours aux couleurs du journal : sacs isothermes, tote bags, gourdes Made in France… « \u003Cem>Le but est de rendre unique et privilégié notre interlocuteur.\u003C/em> »\u003Cbr>\u003Cbr>Pour le service communication du Télégramme , cette \u003Cstrong>relation de confiance est aujourd’hui une évidence\u003C/strong> : vous pouvez « \u003Cem>travailler à 100 % les yeux fermés avec Génicado et Caroline !\u003C/em> »\u003Cbr>\u003Cbr>*Si certains se demandent sans doute si Nantes est en Bretagne : la réponse est oui 😉!!!\u003Cbr>\u003Cbr>\u003Cbr>\u003C/div>","le-telegramme",[],{"INSPI_TELEGRAMME":1523},{"options":1524,"price":1525,"tier_prices":1526},[],"0.00",[],[1528],{"id":1529,"code":1530,"name":974,"slug":975},28,"inspiration",{"serigraphie":1532},{"name":1533,"code":1534,"value":1535},"Sérigraphie","serigraphie",true,[],1784560171681]