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LAMBERT MANUFIL\u003C\u002Fli>\u003Cli>Technique utilisée : Multi techniques\u003C\u002Fli>\u003Cli>Type de produit : Chapeaux, Chaussettes, Ecouteurs...\u003C\u002Fli>\u003Cli>Couleur : Plusieurs coloris\u003C\u002Fli>\u003C\u002Ful>\u003Cdiv>@#&*!^%$\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Ch1>\u003Cstrong>On aime travailler dans la durée, la fidélité et le respect de nos valeurs, ce qu’on retrouve avec Génicado.\u003C\u002Fstrong>\u003C\u002Fh1>\u003Cdiv>\u003Cbr>Le Groupe Lambert, fort d’une histoire centenaire, réunit deux marques aux identités bien distinctes. D’un côté, Lambert Manufil, héritière du savoir-faire historique du groupe, spécialisée dans la fabrication de fils et de produits tréfilés en acier pour l’industrie et les distributeurs. De l’autre, Lambert Clôtures, tournée vers la conception et la distribution de clôtures auprès des professionnels du paysage.\u003Cbr>\u003Cbr>Pour Anne GUEZOU, responsable marketing et communication du Groupe, cette double identité implique naturellement des approches différentes. Ce sont \u003Cem>« deux univers, certes liés, mais avec des clients et interlocuteurs différents, donc des enjeux différents »\u003C\u002Fem>. D’un côté, Lambert Manufil s’adresse à \u003Cem>« des acheteurs, des décideurs, travaillant dans de grands groupes »\u003C\u002Fem>. De l’autre, Lambert Clôtures parle à \u003Cem>« des paysagistes, sur le terrain ».\u003Cbr>\u003C\u002Fem>\u003Cbr>Malgré ces différences, une même logique guide la communication du groupe : faire exister la marque dans le temps, rappeler sa présence, entretenir le lien. \u003Cem>« Le fil entre nous », « garder le lien »\u003C\u002Fem> : des expressions qui résument bien cette intention. Et c’est précisément là que le goodies prend tout son sens. Utile, concret, durable, il est un support de fidélisation à part entière.\u003Cbr>\u003Cbr>Les objets choisis varient selon les publics et les usages : écouteurs sans fil ou éponge anti-buée pour la voiture d’un côté ; bonnets, gourdes ou coupe film de l’autre. Mais tous répondent à la même exigence. Pour Anne, un bon goodies \u003Cem>« doit être pratique, quali, solide pour tenir dans la durée »\u003C\u002Fem>. \u003Cbr>\u003Cbr>Au-delà du produit lui-même, c’est aussi la qualité de l’accompagnement qui fait la différence. La responsable communication souligne que Génicado sait répondre aux différents niveaux de besoin du GL : \u003Cem>« proximité, fabrication européenne ou française, prix »\u003C\u002Fem>, tout en apportant bien plus qu’une simple réponse produit. Elle évoque un \u003Cem>« service clé en main : conseil, connaissance de notre stratégie d’image, graphisme, logistique… ».\u003Cbr>\u003C\u002Fem>\u003Cbr>Anne met aussi en avant la relation construite avec Nicolas et Anne T., le binôme commercial qui l’accompagne sur ses projets : des échanges fluides, un bon suivi, de la réactivité. Et au fond, c’est peut-être cela qui compte le plus : travailler avec des partenaires qui partagent la même vision. \u003Cem>« On aime travailler dans la durée, la fidélité et le respect de nos valeurs, ce qu’on retrouve avec Génicado. »\u003Cbr>\u003C\u002Fem>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>","LAMBERT-MANUFIL",[],{"INSPI_LAMBERT_MANUFIL":1578},{"options":1579,"price":1580,"tier_prices":1581},[],"0.00",[],[1583],{"id":1584,"code":1585,"name":1031,"slug":1032},28,"inspiration",{"tampographie":1587},{"name":1588,"code":1589,"value":1590},"Tampographie","tampographie",true,[],"Découvrez comment Lambert Manufil utilise les goodies personnalisés Génicado pour fidéliser, valoriser son image et créer du lien durable avec ses clients.",1794399218331]